Thinking
Of Becoming A VISP?
Interesting Things To Consider
Fact vs. Fiction
The virtual ISP
or vISP always owns the subscriber regardless
of which provider
they use. Fact or fiction?
Nothing is further from the truth. Many providers,
particularly affinity-class providers, do not
pass ownership to the virtual ISP or vISP. Why
is this important?
The subscriber base a virtual ISP or vISP grows
is an asset of value. Depending on the size of
the subscriber base and the amount of ARPU (average
revenue per user) the value can be as high as
$500/subscriber and more. See page 22 of "ISP
Marketing Survival Guide" by Christopher
M. Knight.
By partnering with a provider that passes subscriber
ownership to the vISP, you can enjoy a monthly
revenue stream and then sell your subscriber base
at some point in time for a second windfall of
revenue.
Alliance Solutions,
through its Alliance ISP Solution
virtual ISP or vISP program, passes ownership
to their Alliance vISP Partners.
Back
To "Fact vs. Fiction"
|