The Internet
Opportunity
Each year, more than 20 million new subscribers
purchase dial-up Internet service. Poor customer
service ratings by the largest ISPs account for
approximately 30% of the overall churn rate. This
represents more than 75 million subscribers who
signed up for dial-up Internet Service with a
new ISP in 2002.
Growth in dial-up internet access subscribers
has been phenomenal, even surpassing that of telephone,
cable TV, computers and cellular telephones. The
table below demonstrates this phenomenon.
| Subscriber
Growth
(United States) |
|
Date |
Subscribers |
%/Population |
|
Jan. 02 |
164,140,000 |
58.50% |
|
Jan. 00 |
122,800,000 |
45.04% |
|
Jan. 99 |
79,400,000 |
29.30% |
|
Jan. 98 |
59,000,000 |
22.00% |
| Source:
NielsenNet Ratings |
The bottom line? Millions of people are looking
for a new ISP every month!
Securing just 2,500 of these potential subscribers
equates to almost $600,000/year in revenue by
charging just $19.95/month for dial-up access.
This does not include the additional revenue from
things like domain registration and hosting.
What other business can you think of where it
costs less than $25 to secure a subscriber, you
can enjoy a gross profit margin of $8+ on each
subscriber every single month and then when you
have built a subscriber base of 2,500 or more,
you can sell your business for $500 per subscriber?
You do the math... that's $500 multiplied by 2,500
subscribers equaling $1,2500,000! Not bad, considering
all you need do is the marketing.
Don't let this opportunity pass
you by!
|
